Mengniu takes active part in global industrial chain development under Belt and Road Initiative
Source: The DairyNews
Mengniu actively participates in the development of the global industrial chain under the Belt and Road Initiative, according to Li Pengcheng, the executive president of Mengniu.
Since the inception of the initiative, the company has been committed to advancing the global dairy industry's industrial chain and delivering high-quality products and services globally through independent innovation. Li Pengcheng shared these insights during the second Belt and Road Forum for Laos-China Cooperation in Vientiane, Laos, on December 7.
In 2018, Mengniu established the Yoyi C factory in Indonesia, marking it as the first factory established by a Chinese dairy company in Southeast Asia. Over the past five years, the factory has developed a comprehensive supply chain, covering overseas milk sources, processing, and sales, gaining a foothold in the international market. Products from the factory have garnered popularity in 12 countries and regions in Southeast Asia, offering nutritious and delightful dairy options to local consumers.
Mengniu prioritizes local employment, with over 90% of employees at its Indonesian factory being locals, creating over a thousand job opportunities for the community. The company actively engages in community development, public welfare, and charity events as part of its commitment to societal contributions.
In recent years, Mengniu has introduced well-recognized brands such as Milk Deluxe, Yoyi C, and Bellamy's, covering various categories like liquid milk, ice cream, milk powder, and cheese. Aice, a premium ice cream brand targeting the Southeast Asian market, has focused on innovating its product offerings, enhancing quality, and building its brand image.
Mengniu's commitment to innovation is reflected in winning the Silver Award of the China Patent Award for its independently developed probiotic PC-01. This probiotic is used in Yoyi C products manufactured in Mengniu's factories, including those in Indonesia.
Aligned with the global shift towards green and low-carbon practices, Mengniu has been implementing its GREEN strategy (Governance, Responsibility, Environment, Ecosystem, Nutrition) throughout this year, emphasizing sustainable development.
In 2018, Mengniu established the Yoyi C factory in Indonesia, marking it as the first factory established by a Chinese dairy company in Southeast Asia. Over the past five years, the factory has developed a comprehensive supply chain, covering overseas milk sources, processing, and sales, gaining a foothold in the international market. Products from the factory have garnered popularity in 12 countries and regions in Southeast Asia, offering nutritious and delightful dairy options to local consumers.
Mengniu prioritizes local employment, with over 90% of employees at its Indonesian factory being locals, creating over a thousand job opportunities for the community. The company actively engages in community development, public welfare, and charity events as part of its commitment to societal contributions.
In recent years, Mengniu has introduced well-recognized brands such as Milk Deluxe, Yoyi C, and Bellamy's, covering various categories like liquid milk, ice cream, milk powder, and cheese. Aice, a premium ice cream brand targeting the Southeast Asian market, has focused on innovating its product offerings, enhancing quality, and building its brand image.
Mengniu's commitment to innovation is reflected in winning the Silver Award of the China Patent Award for its independently developed probiotic PC-01. This probiotic is used in Yoyi C products manufactured in Mengniu's factories, including those in Indonesia.
Aligned with the global shift towards green and low-carbon practices, Mengniu has been implementing its GREEN strategy (Governance, Responsibility, Environment, Ecosystem, Nutrition) throughout this year, emphasizing sustainable development.
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