Lactalis UK & Ireland Unveils Sustainable Packaging for Président Crème

The improved aerosol and cap are now fully recyclable and contain 17% recycled material, further enhancing the product’s sustainability credentials.

Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, emphasized the company’s commitment to sustainability, stating, “Packaging is essential for preserving the quality of our dairy products, but we are also conscious of the environmental impact it can have. We are dedicated to developing more sustainable solutions and have implemented these changes to ensure Président Crème aligns with our environmental goals.”

In conjunction with the packaging update, Lactalis will be launching an influencer-driven media campaign to promote Président Crème. The campaign, titled ‘A Quick Way to Slow Down,’ will highlight the product in slow-motion, capturing moments of indulgence and relaxation, such as French coffee breaks.

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