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USA 12.01.2024

Kraft Heinz Not Company releases first plant-based KRAFT Mac & Cheese

Source: news.unipack.ru
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American food company Kraft Heinz Not Company LLC recently announced the launch of KRAFT NotMac&Cheese, the first plant-based KRAFT Mac & Cheese product in the United States. KRAFT NotMac&Cheese is the third innovative development of the joint venture between Kraft Heinz Company and NotCompany, Inc. in a year.
Kraft Heinz Not Company releases first plant-based KRAFT Mac & Cheese

The plant-based industry continues to grow, with sales of healthier mac and cheese outpacing the overall category by more than six times. However, less than thirty percent of plant-based mac and cheese shoppers repeat purchases as flavor and texture remain their most sensitive points. Now, through the iconic KRAFT Mac & Cheese brand, Kraft Heinz Not Company aims to meet consumer preferences and their evolving needs with two great-tasting plant-based mac and cheese offerings.

KRAFT NotMac&Cheese is the latest example of Kraft Heinz's portfolio expansion to support plant-based product offerings across a broader range of brands and categories. Additionally, the launch builds on Kraft Heinz Not Company's current plant-based offerings, including KRAFT NotCheese Slices and NotMayo. Looking to the future, The Kraft Heinz Not Company intends to continue its expansion plans in several more categories and begin international expansion in 2024.

KRAFT NotMac&Cheese, in Original and White Cheddar flavors, will begin arriving on store shelves nationwide before early 2024.

Becky Smith
Becky Smith
Analyst (Livestock) AHDB
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Keith Woodford
Keith Woodford
principal consultant at Agri food Systems Ltd.
Synlait is in big trouble with losses mounting up and no easy answers, says Keith Woodford. For much of the past 20 years, Synlait was an entrepreneurial player in the New Zealand dairy industry, with a strong focus on growth. For a long time, it seemed to be doing everything right.