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Fuel10k Expands Offerings with High-Protein Breakfast Shake

Source: The DairyNews
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Fuel10k, the breakfast brand under Premier Foods' umbrella, is bolstering its product lineup with the introduction of a new high-protein breakfast shake.
Fuel10k Expands Offerings with High-Protein Breakfast Shake
Dubbed the Ultimate Breakfast Shake, this latest addition comes in two enticing flavors: Cookies & Cream and Fudge Brownie. Packed with 25g of milk protein per carton and boasting zero added sugar, these shakes are tailored to meet the rising demand for convenient, on-the-go food options.

Scott Chassels, Fuel10k’s brand director, commented, "At Fuel10k, our mission has always been to provide the energy needed to power through busy days and lifestyles. With 25g of protein per carton, our High Protein Ultimate Breakfast Shake is designed to do just that for our customers. These drinks also make excellent pre- or post-workout shakes to support muscle maintenance and growth. Each flavor offers half of the recommended daily protein intake."

This marks the brand's first product launch since Premier Foods acquired it for £34 million in October of last year.

The new shakes will hit the shelves of select UK retailers by the end of April, priced at £1.89 per carton.
July 2024
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