Expo Foodtech 2025: CEOs Gather to Tackle Future Challenges in Food Industry

The fifth edition of F4F – Expo Foodtech 2025 will take place at the BEC in Bilbao fr om May 13 to 15, concurrently with Pick&Pack for the Food Industry. This event will bring together CEOs and industry leaders to address the major challenges facing the food sector. Over 8,000 attendees will learn firsthand how leading food and beverage companies are adapting to evolving market demands, new regulations, and pressures regarding sustainability, digitalization, and technological innovation.

Technological Innovation Challenges

One of the main challenges for the industry is the impact of technological innovation and the integration of automation in food production plants. At a time when the industry faces pressure to increase efficiency and reduce costs, technologies such as AI, robotics, and big data emerge as key tools for optimizing production and distribution processes. Executives like Óscar Vicente, CEO of Angulas Aguinaga, and Javier Dueñas, CEO of Campofrío, will discuss at the Food 4 Future World Summit how adopting these technologies can improve productivity and offer innovative solutions for enhancing product quality and reducing the environmental footprint.

Sustainability

Sustainability will be a central theme at the fair. With growing pressure from consumers and authorities to reduce carbon emissions, the food and beverage sector faces the challenge of implementing sustainable practices. CEOs like Rosa Carabel of Eroski and Jorge Escudero of Nueva Pescanova will present solutions to address these changes across the supply chain, covering everything from production and packaging to distribution and consumption.

Globalization vs. Localization

The summit will also explore the challenge of globalization versus localization. Brands face a highly competitive environment wh ere they must manage international expansion while maintaining local identity. The competition between global, local, and private label brands will be a focal point of discussion, addressing how each type of brand can carve its niche in a global market while meeting specific local consumer demands.

Insights from Experts

The summit will feature more than 320 national and international experts, including Matthijs Kostelijk from Coca-Cola Europacific Partners and Silvia Canals from Danone. These experts will analyze the impact of technology across various segments of the food industry, providing insights relevant to different professional profiles such as CEOs, CIOs, plant managers, and R&D leaders.