Danone Introduces Budget-Friendly Cow & Gate 600g Follow-on Milk Pack
Source: The DairyNews
Danone has launched the Cow & Gate 600g Follow-on Milk powder pack, its lowest-priced follow-on milk pack aimed at supporting budget-conscious families.
The new pack is priced at £7.50 RRP per unit and is designed to help parents manage their budgets more effectively, with 69% of parents expressing concern about costs when providing for their baby. The smaller and more affordable pack is available online and in selected Tesco and ASDA stores, with plans to roll out in other retailers in 2024. Additionally, Danone has provided a guide on government support for families in England on the C&G Babyclub website to help parents navigate available financial support options.
