Chobani reveals a growing interest among American consumers in increasing their protein intake
Source: DairyNews.today
A recent survey by Chobani reveals a growing interest among American consumers in boosting protein consumption in the coming year, despite facing challenges such as cost, convenience, and concerns over taste. The findings suggest an evolving focus on nutrition and health, with protein emerging as a cornerstone of dietary priorities.
Protein Tops Nutrition Goals
The survey found that 85% of respondents aim to increase their protein intake in 2024, but nearly a quarter admitted they currently fall short. Many lack clarity about how much protein they need, with 26% saying they are unsure about the ideal amount.
While over 40% of dietitians recommend a daily intake of at least 1 gram of protein per kilogram of body weight, awareness of this benchmark is limited among the general population.
Quality vs. Quantity
The survey highlights significant gaps in consumer knowledge about protein quality. Less than half of respondents (42%) understood the difference between complete and incomplete proteins, or the variations in digestion rates of different protein types (41%). By contrast, over 80% of dietitians stressed the importance of educating consumers about these distinctions.
Greek yogurt, particularly Chobani’s offerings, was singled out as a versatile protein source, with dietitians highlighting its complete protein profile, cost-effectiveness, and convenience.
Taste and Convenience Drive Choices
Taste remains a top priority for consumers when choosing protein sources, with 87% rating flavor as the most important attribute, followed by protein content (74%) and sugar levels (71%). Convenience also plays a key role, with 60% of Americans citing portability as a significant factor.
However, barriers persist:
Cost: 51% of respondents said the price of protein-rich foods is a significant hurdle.
Time: 24% reported lacking the time to prepare protein-rich meals or snacks.
Dietitian Recommendations
Dietitians view Greek yogurt as an ideal solution for busy, cost-conscious consumers. With all nine essential amino acids, Greek yogurt offers a complete protein source at an accessible price point.
"Protein is crucial for feeling full, supporting muscles, and maintaining overall health," said Joy Bauer, MS, RDN, CDN. "But many people struggle to meet their goals due to time and cost constraints. Greek yogurt, particularly Chobani, stands out as a tasty, budget-friendly, and convenient option that fits into any meal or snack."
A Changing Landscape
As consumers increasingly prioritize health and wellness, the demand for high-quality, accessible protein sources is expected to grow. With its nutrient profile and affordability, Greek yogurt may play a central role in meeting these needs while addressing barriers identified in the survey.
The survey found that 85% of respondents aim to increase their protein intake in 2024, but nearly a quarter admitted they currently fall short. Many lack clarity about how much protein they need, with 26% saying they are unsure about the ideal amount.
While over 40% of dietitians recommend a daily intake of at least 1 gram of protein per kilogram of body weight, awareness of this benchmark is limited among the general population.
Quality vs. Quantity
The survey highlights significant gaps in consumer knowledge about protein quality. Less than half of respondents (42%) understood the difference between complete and incomplete proteins, or the variations in digestion rates of different protein types (41%). By contrast, over 80% of dietitians stressed the importance of educating consumers about these distinctions.
Greek yogurt, particularly Chobani’s offerings, was singled out as a versatile protein source, with dietitians highlighting its complete protein profile, cost-effectiveness, and convenience.
Taste and Convenience Drive Choices
Taste remains a top priority for consumers when choosing protein sources, with 87% rating flavor as the most important attribute, followed by protein content (74%) and sugar levels (71%). Convenience also plays a key role, with 60% of Americans citing portability as a significant factor.
However, barriers persist:
Cost: 51% of respondents said the price of protein-rich foods is a significant hurdle.
Time: 24% reported lacking the time to prepare protein-rich meals or snacks.
Dietitian Recommendations
Dietitians view Greek yogurt as an ideal solution for busy, cost-conscious consumers. With all nine essential amino acids, Greek yogurt offers a complete protein source at an accessible price point.
"Protein is crucial for feeling full, supporting muscles, and maintaining overall health," said Joy Bauer, MS, RDN, CDN. "But many people struggle to meet their goals due to time and cost constraints. Greek yogurt, particularly Chobani, stands out as a tasty, budget-friendly, and convenient option that fits into any meal or snack."
A Changing Landscape
As consumers increasingly prioritize health and wellness, the demand for high-quality, accessible protein sources is expected to grow. With its nutrient profile and affordability, Greek yogurt may play a central role in meeting these needs while addressing barriers identified in the survey.
