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Chobani Appoints Hans Neubert as Chief Design Officer to Drive Innovation and Brand Experience

World 15.10.2024
Source: DairyNews.today
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Chobani LLC has announced the appointment of Hans Neubert as Chief Design Officer, tasking him with leading the company’s design strategy and spearheading innovation across the customer experience.
Chobani Appoints Hans Neubert as Chief Design Officer to Drive Innovation and Brand Experience
Neubert’s role will encompass brand experience, design innovation, and enhancements within Chobani’s retail, hospitality, and workplace environments, ultimately contributing to the broader Chobani ecosystem.

Hamdi Ulukaya, CEO of Chobani, expressed excitement over Neubert’s appointment, highlighting the pivotal role design plays in the company’s mission. “Fr om day one, we've had a clear vision: making better, more nutritious, natural, and delicious food – accessible to everyone,” Ulukaya said. “Design has and will continue to create an emotional connection to everything we craft. Hans's curiosity and fresh problem-solving perspective will undoubtedly bring inspiring and beautiful results. I can't wait to see what we create together."

Neubert joins Chobani with an extensive background in design leadership, having held roles at renowned creative agencies such as Gensler, Frog Design, Huge, and VSA Partners. His career has spanned six continents, wh ere he has delivered transformative brand and customer experiences for both start-ups and Fortune 100 companies. Raised near Hamburg, Germany, in a small farm town, Neubert resonates with Chobani’s values of simplicity and community. Currently, he resides in Brooklyn, N.Y., with his wife Tika and their daughters, Cleo and Esme.

“I am thrilled to join Chobani, a company that has made a remarkable impact on the food industry and beyond,” Neubert shared. “Chobani’s commitment to social good, sustainability, and innovation presents a powerful platform where design can drive meaningful change. I look forward to advancing Chobani’s creative vision and contributing to our shared mission of making good food for all.”

As Chief Design Officer, Neubert will be instrumental in furthering Chobani’s focus on delivering holistic customer experiences while reinforcing the company’s core values of quality, sustainability, and inclusivity.

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