World 06.02.2024

Cargill's Annual 'Protein Profile' Reveals Changing Consumer Demands in the North American Market

Source: The DairyNews
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Cargill's newly released "Protein Profile," an annual report from its North American Protein business, sheds light on evolving consumer preferences in the protein market.
Cargill's Annual 'Protein Profile' Reveals Changing Consumer Demands in the North American Market
The comprehensive findings, compiled by Cargill's Marketing and Insights team, draw from proprietary research, market intelligence, and surveys involving top retailers, food manufacturers, and restaurants.

Key Insights from "The Protein Profile":

Less is More: With a trend toward smaller households and time-strapped consumers, there's a growing demand for smaller protein packages. This shift aims to minimize food waste and align with the needs of one-to-two person households, enhancing budget management for monthly grocery expenses.

Simplify My Life: Convenience takes center stage, driving consumers to opt for protein solutions that streamline routines and meal planning. Technological advancements, including AI and automation, play a significant role in enhancing the overall consumer experience, from order processing to personalized recipe inspiration.

Connecting Cultures and Cuisines: Diverse and globally inspired flavors are gaining popularity, especially among Gen Z consumers. The report highlights a trend toward combining culinary influences in innovative ways, creating a fusion of cuisines. This cultural and culinary diversity is influencing protein-centric meals and snacks, expanding offerings in unique ways.

Redefining Value: The report identifies a shift in consumer perception of value, with some choosing premium items for home preparation and others prioritizing simplicity while shopping and dining. This highlights the evolving definition of protein "value" as consumers increasingly seek personalized approaches.

Hans Kabat, President of Cargill's North American Protein Business, emphasized the significance of protein as a fundamental nutrient in our diets, stating, "Protein's power to nourish our bodies can't be overlooked." The report provides valuable insights for brands, retailers, restaurants, and foodservice providers to adapt to changing consumer preferences and market dynamics.
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February 2024
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