Arla Foods Ingredients Launches Whey360 to Promote MFGM Benefits Beyond Infant Formula
Source: dairynews.today
Arla Foods Ingredients introduces Whey360, emphasizing the advantages of milk fat globule membrane (MFGM) for all ages following its approval in the EU.
Arla Foods Ingredients has initiated the Whey360 campaign to highlight the benefits of milk fat globule membrane (MFGM) beyond infant formula.
The Danish Veterinary and Food Administration's decision not to classify MFGM as a novel food, applicable across the EU, facilitates the inclusion of MFGM on product labels for both infants and adults.
MFGM contains whey protein and complex milk lipids, such as phospholipids and Omega-3 fatty acids, naturally found in breast milk and known for promoting early life nutrition. With 53% of adults globally interested in functional foods, according to Health Focus International, 2024, the campaign positions MFGM as a 'multinutrient' beneficial for every stage of life, showcasing its potential in products like squeezable cheese, kids' UHT drinks, and high-protein yogurts.
Henrik Jacob Hjortshøj from Arla Foods Ingredients expressed enthusiasm about the non-novel food status, seeing it as a step forward in bringing powerful nutrition options to consumers and increasing global awareness of MFGM's benefits.
The Danish Veterinary and Food Administration's decision not to classify MFGM as a novel food, applicable across the EU, facilitates the inclusion of MFGM on product labels for both infants and adults.
MFGM contains whey protein and complex milk lipids, such as phospholipids and Omega-3 fatty acids, naturally found in breast milk and known for promoting early life nutrition. With 53% of adults globally interested in functional foods, according to Health Focus International, 2024, the campaign positions MFGM as a 'multinutrient' beneficial for every stage of life, showcasing its potential in products like squeezable cheese, kids' UHT drinks, and high-protein yogurts.
Henrik Jacob Hjortshøj from Arla Foods Ingredients expressed enthusiasm about the non-novel food status, seeing it as a step forward in bringing powerful nutrition options to consumers and increasing global awareness of MFGM's benefits.
