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Arla Unveils Refreshed Plant-Based Offering as Jörđ Transforms into Arla Jörđ

Source: The DairyNews
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Danish-Swedish dairy producer Arla Foods is set to relaunch its plant-based milk brand, Jörđ, as Arla Jörđ. This move aligns the plant-based offering with other Arla products, emphasizing a consistent branding approach across the portfolio.
Arla Unveils Refreshed Plant-Based Offering as Jörđ Transforms into Arla Jörđ
The updated packaging will now prominently feature the Area name, bringing it in line with established brands like Arla Cravendale and Arla Lactofree.

The product itself has undergone a revamp, now fortified with vitamins D and B9, while also being a source of fiber. Stuart Ibberson, Arla Brand & Sustainability Director, highlighted the positive reception from research groups and emphasized the company's commitment to accommodating plant-based choices within the Arla brand.

The UK relaunch will be supported by a marketing campaign, featuring new in-store packs and an updated website, starting from March 18.
Becky Smith
Becky Smith
Analyst (Livestock) AHDB
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Keith Woodford
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