Arla Foods Expands into Chocolate Milk Market with Milka-Branded Products in Strategic Partnership with Mondelēz
Source: DairyNews.today
Arla Foods has strategically expanded its product portfolio by entering the chocolate milk market through a significant partnership with Mondelēz International. This collaboration has led to the introduction of a new range of Milka-branded chocolate milk products, marking a noteworthy extension of the well-known Milka brand.
This expansion highlights Arla’s dedication to packaging innovation, as the new Milka chocolate milk range is presented in Pure-Pak® cartons. This packaging choice underscores Arla’s commitment to combining premium product appeal with sustainable practices. The design and superior materials of the cartons are carefully aligned with Milka’s esteemed brand image, reinforcing its reputation for excellence.
Leif Petersen, Head of Commercial Chocolate Milk and Senior Commercial Development Manager at Arla Foods, stated, “The primary reason for selecting Pure-Pak™ cartons is their strong alignment with consumer brands that demand a premium presentation, enhancing our Milka products’ visibility on the shelf. Moreover, the packaging meets our rigorous sustainability standards.”
Leif Petersen, Head of Commercial Chocolate Milk and Senior Commercial Development Manager at Arla Foods, stated, “The primary reason for selecting Pure-Pak™ cartons is their strong alignment with consumer brands that demand a premium presentation, enhancing our Milka products’ visibility on the shelf. Moreover, the packaging meets our rigorous sustainability standards.”
