All Things Butter Launches New Sweet Butter Line with Celebrity Baker Ruby Bhogal
Source: The DairyNews
UK-based dairy brand All Things Butter has expanded its product lineup with the introduction of a new sweet butter range, starting with their debut product, Cinnamon Bun Butter. This innovative spread combines creamy British butter with cinnamon, sugar, and a hint of lemon, ideal for enhancing the flavor of toast, crumpets, muffins, and waffles.
The launch marks a significant collaboration with baker Ruby Bhogal, who has come on board as an equity partner. Bhogal expressed her enthusiasm for the project, stating, "I'm delighted to lead All Things Butter's next project into the sweet butter market. We've developed some truly delicious recipes that push the boundaries of traditional butter usage. Cinnamon Bun is just the beginning of what we hope will be a beloved series of new flavors."
Toby Hopkinson, co-founder of All Things Butter, also shared his excitement about the new venture: "We are thrilled to welcome Ruby Bhogal to our family as we embark on this exciting new chapter. Our sweet butter range is an innovation in a category that has seen little development in recent years. It caters to evolving consumer tastes and modern food enthusiasts."
Hopkinson further highlighted the alignment between consumer desires and the brand's innovative approach: "Our audience, along with Ruby’s, is eager for new and interesting flavors in their daily routines, which is exactly what our sweet butter aims to provide. With Ruby’s passion for flavor and baking expertise, we are confident that this range will redefine standards in the butter category."
The introduction of the Cinnamon Bun Butter follows closely on the heels of the company's successful £2.2 million investment round earlier this month. The new product is set to hit UK retailers starting in early June, promising a fresh take on culinary delights for butter lovers and foodies alike.
Toby Hopkinson, co-founder of All Things Butter, also shared his excitement about the new venture: "We are thrilled to welcome Ruby Bhogal to our family as we embark on this exciting new chapter. Our sweet butter range is an innovation in a category that has seen little development in recent years. It caters to evolving consumer tastes and modern food enthusiasts."
Hopkinson further highlighted the alignment between consumer desires and the brand's innovative approach: "Our audience, along with Ruby’s, is eager for new and interesting flavors in their daily routines, which is exactly what our sweet butter aims to provide. With Ruby’s passion for flavor and baking expertise, we are confident that this range will redefine standards in the butter category."
The introduction of the Cinnamon Bun Butter follows closely on the heels of the company's successful £2.2 million investment round earlier this month. The new product is set to hit UK retailers starting in early June, promising a fresh take on culinary delights for butter lovers and foodies alike.
