A New Chapter for Danone Canada Amid Challenges
Source: dairynews.today
Frederic Guichard returns to oversee Danone Canada, facing a listeria outbreak and focusing on health and sustainability.
After beginning his career with Pernod Ricard in Montreal, Frederic Guichard returned to Canada 26 years later as the president of Danone Canada, only to confront a crisis: a listeria outbreak linked to the company's plant-based products that tragically claimed three lives.
Danone, originally founded in 1919 in Barcelona, is now a global leader in dairy, plant-based products, and infant nutrition, with $44 billion in sales in 2024. Under Guichard's leadership, the company is doubling down on health, sustainability, and innovation.
Initiatives include promoting regenerative agriculture, reducing sugar content by 30% in Canadian products over seven years, and launching high-protein options such as Oikos Pro. Despite the recent crisis, Danone aims to regain consumer trust by enhancing safety standards and maintaining its mission of 'health through food.'
Danone, originally founded in 1919 in Barcelona, is now a global leader in dairy, plant-based products, and infant nutrition, with $44 billion in sales in 2024. Under Guichard's leadership, the company is doubling down on health, sustainability, and innovation.
Initiatives include promoting regenerative agriculture, reducing sugar content by 30% in Canadian products over seven years, and launching high-protein options such as Oikos Pro. Despite the recent crisis, Danone aims to regain consumer trust by enhancing safety standards and maintaining its mission of 'health through food.'
