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Nic Lees
Post: Senior Lecturer – Agribusiness Management Programme Director: Agribusiness and Food Marketing
1
11.09.2025
Fonterra admits defeat in the dairy aisle
Fonterra’s sale of its consumer dairy business to Lactalis is a clear sign of the cooperative’s failure to compete in the branded consumer market.
123
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Author's materials
Nic Lees
Senior Lecturer – Agribusiness Management Programme Director: Agribusiness and Food Marketing
11.09.2025
Fonterra admits defeat in the dairy aisle
Fonterra’s sale of its consumer dairy business to Lactalis is a clear sign of the cooperative’s failure to compete in the branded consumer market.
Interview
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