MilkPEP Unveils Innovative Strategy to Engage Gen Z
Source: The DairyNews
MilkPEP has launched an innovative initiative, The Milk Cup, on April 10, as part of its ongoing efforts to resonate with Generation Z.
The inaugural gaming activation at Vidcon Anaheim, led by Gonna Need Milk, featured a creator competition streamed on Twitch's front page. Building on this success, MilkPEP is committed to sustaining momentum through this groundbreaking tournament.
Recognizing the prominence of gaming among Gen Z, MilkPEP's Gonna Need Milk initiative aims to meet them where they are. With approximately 90% of teens actively engaged in video games, according to MilkPEP, the organization has strategically immersed itself in the gaming space. Over the past three years, Gonna Need Milk has employed a multifaceted approach, including in-person events, tournaments, social media content, influencer collaborations, and the launch of its own Discord server.
Through these dynamic gaming initiatives, dairy milk has emerged as the beverage of choice for peak performance. Rather than traditional advertising, MilkPEP emphasizes entertainment and engagement, positioning dairy milk as an integral part of the gaming experience.
The Milk Cup and Gonna Need Milk's broader gaming ecosystem activities underscore MilkPEP's commitment to engaging Gen Z in innovative ways and cementing dairy milk's relevance in their lifestyles.
Recognizing the prominence of gaming among Gen Z, MilkPEP's Gonna Need Milk initiative aims to meet them where they are. With approximately 90% of teens actively engaged in video games, according to MilkPEP, the organization has strategically immersed itself in the gaming space. Over the past three years, Gonna Need Milk has employed a multifaceted approach, including in-person events, tournaments, social media content, influencer collaborations, and the launch of its own Discord server.
Through these dynamic gaming initiatives, dairy milk has emerged as the beverage of choice for peak performance. Rather than traditional advertising, MilkPEP emphasizes entertainment and engagement, positioning dairy milk as an integral part of the gaming experience.
The Milk Cup and Gonna Need Milk's broader gaming ecosystem activities underscore MilkPEP's commitment to engaging Gen Z in innovative ways and cementing dairy milk's relevance in their lifestyles.
