Mengniu Celebrates Spirited Growth in Production and Sales Ahead of the Lunar New Year Festivities
Source: The DairyNews
Chinese dairy giant Mengniu reported a sharp increase in production and sales in the lead-up to the Spring Festival - the Chinese New Year.
Mengniu's Deluxe, Chun Zhen, Youyi C, and other brands launched thematic innovative products based on elements of the Year of the Dragon. They also timely released a series of products combining "the balance of appearance and price," "price-quality ratio," and "heartfelt." At the same time, the fresh milk brand "Daily Fresh Words," in collaboration with Chow Tai Fook, introduced a limited edition "New Year's Golden Luck Milk" series for the Year of the Dragon. The ice cream brand "Green Mood" also innovatively launched mung bean-flavored ice cream, which was advertised in seven major cities, including Tianjin.
In addition, Mengniu's major factories are operating at full capacity to ensure supplies. Meishan factory leads among them. In addition to organizing existing production lines, the Wuhan factory also plans to produce more to fully meet consumer demand, according to the company.
In addition, Mengniu's major factories are operating at full capacity to ensure supplies. Meishan factory leads among them. In addition to organizing existing production lines, the Wuhan factory also plans to produce more to fully meet consumer demand, according to the company.
