Horizon Organic Unveils New Brand Identity to Highlight Sustainable Commitment
Source: DairyNews.today
Horizon Organic, the pioneering brand known for introducing dairy products free from antibiotics and growth hormones to U.S. supermarkets, has revealed a comprehensive rebrand in collaboration with design consultancy Elmwood New York. This refresh aims to strengthen Horizon Organic’s market presence while celebrating its legacy of sustainability and innovation in the dairy sector.
The new brand identity centers around the ‘shared horizon’ visual symbol—an arc that appears across all packaging. This symbol represents Horizon Organic’s continued commitment to regenerative and sustainable agriculture, while making the brand easily recognizable to consumers across various touchpoints.
By amplifying its pioneering voice and nodding to its heritage, Horizon Organic hopes to further differentiate itself in an increasingly competitive market, reinforcing its position as a leader in organic dairy products.
By amplifying its pioneering voice and nodding to its heritage, Horizon Organic hopes to further differentiate itself in an increasingly competitive market, reinforcing its position as a leader in organic dairy products.
