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Dannon Light + Fit Empowers Women with Innovative Initiatives on International Women's Day

USA 13.03.2024
Source: The DairyNews
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In a commitment to uplift women and foster positive change, Dannon Light + Fit is launching two impactful initiatives in celebration of International Women's Day. These initiatives aim to address obstacles faced by women and contribute to the overall empowerment of women globally.
Dannon Light + Fit Empowers Women with Innovative Initiatives on International Women's Day
The first initiative, the Empowering Women Artist Series packs, will showcase the work of female artist Camila Rose. Transforming packaging into a canvas, Rose, a Brazilian artist based in Brooklyn, N.Y., uses her art to highlight the strength of women everywhere. These special packs will be available at select retailers nationwide for $3.99 per 4-pack, emphasizing the brand's dedication to celebrating and promoting the creative expression of women.

Alongside the artist series, Dannon Light + Fit is introducing the Dannon Light + Fit x FFC (Female Founder Collective) Grant Program. In collaboration with the Female Founder Collective, an organization supporting female entrepreneurs worldwide, this grant program aims to provide economic opportunities for women. Five creative female entrepreneurs will be selected to receive a $10,000 grant and a yearlong membership to the Female Founder Collective's 10th House program. This membership will offer valuable resources, tools, and mentorship to help these entrepreneurs grow their businesses. Applications for the grant program will open on March 8, encouraging female creators to apply and take a step towards realizing their business aspirations.

Jessica Grance, Senior Director of Marketing at Danone, expressed excitement about the initiatives, stating, "Light + Fit’s commitment to driving economic opportunity for women is integral to our identity as a brand – we are looking forward to empowering women through our programs, partnerships, and even packaging, this month and beyond." The launch of these initiatives aligns with the brand's dedication to supporting and advancing women's causes during Women's History Month and beyond.

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