Dairy Industry Sees Surge in Gut Health and Immunity Boosting Products
Source: The DairyNews
The dairy marketplace is witnessing a notable surge in the demand for prebiotics, probiotics, and postbiotics, all essential for enhancing gut health and boosting immunity.
According to Arizton's latest research report, the global prebiotics market is projected to experience a compound annual growth rate (CAGR) of 11.37% from 2023 to 2029.
Nexira highlights the increasing awareness among consumers regarding the health benefits of prebiotics, such as improved gut health and digestive function. This aligns with the growing interest in 'biotics'—including probiotics, prebiotics, postbiotics, and synbiotics—driven by their recognized role in enhancing gut health and overall well-being.
Research, like the study conducted by Jackson et al., indicates that prebiotic dietary fiber intake, alone or in combination with other substances, promotes the growth of beneficial gut bacteria, leading to significant improvements in mood. This breakthrough study has garnered attention from experts like Denisse Colindres of BENEO, who emphasizes the potential of diet-based approaches in positively influencing microbiota and mental well-being.
Joe O’Neill of A&B Ingredients emphasizes the connection between prebiotics and mood improvement, underscoring the importance of effectively marketing these benefits to health-conscious consumers. Furthermore, Jenn Adams of IFPC echoes similar sentiments, emphasizing the role of food as medicine in promoting holistic well-being.
Looking ahead, affordability and gut health are expected to be primary drivers of consumer purchasing decisions in 2024, according to Today's Dietitian and Pollock Communications' survey. Foods and beverages that support gut health and immunity are predicted to be top priorities for consumers.
As experts differentiate between prebiotics, probiotics, and postbiotics, it becomes evident that each plays a unique role in promoting gut health and immunity. These components, found in dairy products like yogurt and kefir, contribute to maintaining a healthy gut microbiome balance and supporting immune function.
Overall, the dairy industry plays a crucial role in supporting gut and immune health through the delivery of prebiotics, probiotics, and essential nutrients. With ongoing research highlighting the interconnectedness of gut health and immunity, dairy products remain a cornerstone of a healthy diet.
Nexira highlights the increasing awareness among consumers regarding the health benefits of prebiotics, such as improved gut health and digestive function. This aligns with the growing interest in 'biotics'—including probiotics, prebiotics, postbiotics, and synbiotics—driven by their recognized role in enhancing gut health and overall well-being.
Research, like the study conducted by Jackson et al., indicates that prebiotic dietary fiber intake, alone or in combination with other substances, promotes the growth of beneficial gut bacteria, leading to significant improvements in mood. This breakthrough study has garnered attention from experts like Denisse Colindres of BENEO, who emphasizes the potential of diet-based approaches in positively influencing microbiota and mental well-being.
Joe O’Neill of A&B Ingredients emphasizes the connection between prebiotics and mood improvement, underscoring the importance of effectively marketing these benefits to health-conscious consumers. Furthermore, Jenn Adams of IFPC echoes similar sentiments, emphasizing the role of food as medicine in promoting holistic well-being.
Looking ahead, affordability and gut health are expected to be primary drivers of consumer purchasing decisions in 2024, according to Today's Dietitian and Pollock Communications' survey. Foods and beverages that support gut health and immunity are predicted to be top priorities for consumers.
As experts differentiate between prebiotics, probiotics, and postbiotics, it becomes evident that each plays a unique role in promoting gut health and immunity. These components, found in dairy products like yogurt and kefir, contribute to maintaining a healthy gut microbiome balance and supporting immune function.
Overall, the dairy industry plays a crucial role in supporting gut and immune health through the delivery of prebiotics, probiotics, and essential nutrients. With ongoing research highlighting the interconnectedness of gut health and immunity, dairy products remain a cornerstone of a healthy diet.
