Dairy Farmers of Canada Launches Innovative Consumer Rewards Program, "More Goodness"
Source: The DairyNews
Dairy Farmers of Canada (DFC) is expressing gratitude to Canadians for choosing dairy products featuring the Blue Cow quality milk logo through its newly launched consumer rewards program, "More Goodness."
This initiative aims to recognize and reward loyalty to dairy products made with 100% Canadian milk, fostering support for both consumers and local dairy farmers.
David Wiens, President of Dairy Farmers of Canada, emphasized the dedication of Canadian dairy farmers to maintaining high standards and sustainable practices. "Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation," Wiens stated.
More Goodness is a groundbreaking program that collaborates with Blue Cow partners and processors across various retailers and foodservice providers. Celebrating and encouraging consumer loyalty to Canadian dairy, the program offers personalized attention and value to dairy enthusiasts, regardless of where they choose to shop.
Pamela Nalewajek, DFC's Chief Marketing Officer, highlighted the significance of the Blue Cow logo in representing the commitment of Canadian dairy farmers to milk quality, animal care, and sustainability. With 85% brand awareness among Canadians, the Blue Cow logo strongly influences consumer buying habits without restricting purchases to specific locations.
Consumers who enroll in the rewards program gain exclusive access to special offers, contests, recipes, nutritional information, and curated creative content by trusted professionals. DFC's new digital catalog, the Blue Cow Spotter, will make it easier for consumers to identify and explore high-quality Canadian dairy products featuring the Blue Cow logo.
"We want to reward Canadian shoppers for supporting local farmers and at the same time further educate them on dairy farming practices," added Nalewajek. "More Goodness is how we are doing more for our loyal consumers who choose Canadian dairy."
To learn more about DFC's More Goodness rewards program, visit moregoodness.ca.
David Wiens, President of Dairy Farmers of Canada, emphasized the dedication of Canadian dairy farmers to maintaining high standards and sustainable practices. "Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation," Wiens stated.
More Goodness is a groundbreaking program that collaborates with Blue Cow partners and processors across various retailers and foodservice providers. Celebrating and encouraging consumer loyalty to Canadian dairy, the program offers personalized attention and value to dairy enthusiasts, regardless of where they choose to shop.
Pamela Nalewajek, DFC's Chief Marketing Officer, highlighted the significance of the Blue Cow logo in representing the commitment of Canadian dairy farmers to milk quality, animal care, and sustainability. With 85% brand awareness among Canadians, the Blue Cow logo strongly influences consumer buying habits without restricting purchases to specific locations.
Consumers who enroll in the rewards program gain exclusive access to special offers, contests, recipes, nutritional information, and curated creative content by trusted professionals. DFC's new digital catalog, the Blue Cow Spotter, will make it easier for consumers to identify and explore high-quality Canadian dairy products featuring the Blue Cow logo.
"We want to reward Canadian shoppers for supporting local farmers and at the same time further educate them on dairy farming practices," added Nalewajek. "More Goodness is how we are doing more for our loyal consumers who choose Canadian dairy."
To learn more about DFC's More Goodness rewards program, visit moregoodness.ca.
