More than 80% of Europeans switched to discounted products due to inflation - survey

Thus, 81% of Europeans admitted that they began to more often buy products either at a lower price or at a discount. Among the French this figure is 79%.

High inflation has forced 83% of Europeans to also reduce food waste. At the same time, 35% of respondents (44% in France) said that they “began to eat less than before.”

58% of respondents in Europe gave up spending on holidays, while more than half (54%) of study participants limited spending on clothes and shoes.

“The situation remains difficult for European consumers, although they have demonstrated the ability to adapt to this environment in 2023,” Flavien Neuvy, an economist at BNP Paribas, said in the report.

The survey was conducted in November 2023 in 10 European countries. 10,389 people aged 18 to 75 took part in it.