Activia Unveils Improved Recipe and Refreshed Packaging
Source: The DairyNews
Activia, the leading brand in gut health yoghurts, has made a significant announcement this spring, revealing a major brand overhaul. The highlight of this restage is the launch of an enhanced recipe, promising an even more delectable Strawberry Full Fat Yoghurt, alongside revamped packaging aimed at clarifying the benefits of gut health support to consumers.
The new recipe boasts a blend of live cultures and calcium, specifically designed to promote digestive well-being, provide essential daily nutrients, and offer energy support. These added benefits underscore Activia's commitment to aiding gut health, catering to consumers' growing desire for healthier yet flavorful options.
The rollout of the improved recipes extends across Activia's Core Full Fat, Activia 00%, and Activia Fusions ranges, accompanied by a packaging redesign to facilitate clearer communication of the gut health benefits. This updated look reflects Activia's dedication to helping consumers comprehend and prioritize gut health in their daily routines.
Rachel Wright, Danone's Head of Marketing, emphasizes the brand's mission to marry health with taste, leveraging over three decades of scientific research and development to demonstrate the feasibility of supporting overall well-being through gut health maintenance.
The official brand relaunch, slated for March 18th, will be supported by a comprehensive £2.2 million integrated campaign, featuring a new TV advert starring pop sensation and Activia brand ambassador, Rachel Stevens, alongside VOD, shopper engagement, social media initiatives, PR activities, and a collaboration with Hearst.
Consumers can anticipate the availability of the new and improved Activia products across supermarkets and stores nationwide by the end of March, empowering them to prioritize their gut health without compromising on taste or convenience.
The rollout of the improved recipes extends across Activia's Core Full Fat, Activia 00%, and Activia Fusions ranges, accompanied by a packaging redesign to facilitate clearer communication of the gut health benefits. This updated look reflects Activia's dedication to helping consumers comprehend and prioritize gut health in their daily routines.
Rachel Wright, Danone's Head of Marketing, emphasizes the brand's mission to marry health with taste, leveraging over three decades of scientific research and development to demonstrate the feasibility of supporting overall well-being through gut health maintenance.
The official brand relaunch, slated for March 18th, will be supported by a comprehensive £2.2 million integrated campaign, featuring a new TV advert starring pop sensation and Activia brand ambassador, Rachel Stevens, alongside VOD, shopper engagement, social media initiatives, PR activities, and a collaboration with Hearst.
Consumers can anticipate the availability of the new and improved Activia products across supermarkets and stores nationwide by the end of March, empowering them to prioritize their gut health without compromising on taste or convenience.
