Vijaya Dairy: Expanding Horizons in Telangana's Dairy Market

Vijaya Dairy, managed by the Telangana Dairy Development Cooperative Federation Ltd., is a significant entity in the dairy industry, renowned for its strategic initiatives aimed at expanding its footprint across Telangana.

Recent Developments

As part of its strategic expansion plan, Vijaya Dairy has successfully opened 50 new dairy parlours within the Greater Hyderabad Municipal Corporation limits and an additional 25 outlets in rural areas. This expansion is a vital component of its broader goal to increase market presence and product availability.

Future Plans

Vijaya Dairy aims to establish between 400 to 500 new dairy parlours over the next three to four years. This ambitious plan is designed to enhance sales and provide entrepreneurial opportunities, enabling individuals to open parlours throughout Telangana. The company plans to open another 25 parlours in the coming month, particularly focusing on penetrating high-density urban areas in Hyderabad to secure a long-term market share.

Community Involvement

Vijaya Dairy also plays a pivotal role in managing milk distribution for the school nutrition program, ensuring that milk is packaged in tetra packs for easy storage and transportation, thereby supporting community health and nutrition.

Price Adjustments

Based in Vijayawada, Vijaya Dairy announced a price increase in milk prices due to rising procurement and operational costs. The cooperative has increased the price paid to farmers for buffalo milk at 10% fat from ₹82 to ₹85 per litre and cow milk from ₹29 to ₹31 per litre. Revised retail prices are ₹56 per litre for low-fat milk, ₹60 for economy milk, ₹64 for premium milk, and ₹74 for full cream milk.

Partnering with Telangana for Milk Distribution

Vijaya Dairy is involved in the production and distribution of pasteurized, flavored milk packets to thousands of schools across Telangana. The cooperative processing union handles manufacturing, packaging, and logistics, ensuring milk reaches schools under strict food safety standards. As a state-owned enterprise in Telangana, India, Vijaya Dairy will supply milk to over 2.7 million students in government schools and anganwadis. The initiative aims to financially empower farmers and enhance milk production in the region.

Modified: 2026/06/22

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