Vijaya Dairy: A Leading Force in Telangana's Dairy Market

Vijaya Dairy is a prominent entity in the regional dairy industry, operating under the management of the Telangana Dairy Development Cooperative Federation Ltd. With its headquarters located in Vijayawada, the cooperative is dedicated to expanding its market presence across Telangana through strategic growth initiatives and active community involvement.

Recent Developments

In a significant move to enhance its market position, Vijaya Dairy has recently inaugurated 50 new dairy parlours within the Greater Hyderabad Municipal Corporation limits, along with an additional 25 outlets in rural areas. This expansion is a strategic component of the company’s broader plan to improve product accessibility and solidify its market presence.

Future Plans

Looking ahead, Vijaya Dairy aims to establish between 400 to 500 new dairy parlours over the next three to four years. This ambitious plan is designed to increase sales and provide entrepreneurial opportunities for individuals to open parlours throughout Telangana. In the immediate future, the company plans to open another 25 parlours, particularly focusing on high-density urban areas in Hyderabad.

Community Involvement

Vijaya Dairy actively contributes to managing milk distribution for the school nutrition program. By packaging milk in tetra packs, the cooperative supports community health and nutrition, ensuring easy storage and transport. It plays a crucial role in producing and distributing pasteurized, flavored milk packets to thousands of schools across Telangana, benefiting over 2.7 million students in government schools and anganwadis.

Price Adjustments

Recently, Vijaya Dairy announced a price increase due to rising procurement and operational costs. The price paid to farmers for buffalo milk at 10% fat has been raised from ₹82 to ₹85 per litre, and cow milk from ₹29 to ₹31 per litre. Retail prices have also been adjusted, with low-fat milk priced at ₹56 per litre, economy milk at ₹60, premium milk at ₹64, and full cream milk at ₹74. Starting from August 10, the price of full-cream milk will increase to ₹80 per litre.

Challenges and Allegations

Vijaya Dairy, a cooperative where farmers elect their representatives under the MACS Act, faces challenges, including allegations from Perni Venkatramaiah. He claims that Naidu and Lokesh are conspiring to undermine Vijaya Dairy to expand Heritage Dairy’s presence in coastal Andhra. The management attributes retail changes to higher operating costs, including increased milk-procurement expenses and rising electricity charges.

Operational Insights

Vijaya Dairy operates a central administrative block and processing plant in Vijayawada. It is part of Telangana’s organized milk sector, forming procurement arrangements that connect producers with formal processing and distribution channels. The price revision is a government measure aimed at the relationship between farmers and organized dairy operations. At Vijaya Dairy, average daily procurement rose to about 400,000 litres in 2024–25, then fell to 336,000 litres in 2025–26 amid extended lean-season conditions, feed constraints, and weaker animal performance.