Vijaya Dairy: Expanding Horizons in Telangana's Dairy Market

Vijaya Dairy, operating under the management of the Telangana Dairy Development Cooperative Federation Ltd., is a prominent entity in the regional dairy industry. With its headquarters located in Vijayawada, Vijaya Dairy is committed to expanding its market presence throughout Telangana via strategic growth and active community engagement.

Recent Developments

In a significant move to enhance its market position, Vijaya Dairy has inaugurated 50 new dairy parlours within the Greater Hyderabad Municipal Corporation limits, alongside an additional 25 outlets in rural regions. This expansion is a pivotal component of the company’s broader strategy to improve product accessibility and strengthen market presence.

Future Plans

Looking forward, Vijaya Dairy aims to establish between 400 to 500 new dairy parlours over the next three to four years. This ambitious plan is set to increase sales and provide entrepreneurial opportunities for individuals to open parlours across Telangana. In the immediate future, the company plans to open another 25 parlours, particularly targeting high-density urban areas in Hyderabad.

Community Involvement

The cooperative actively contributes to managing milk distribution for the school nutrition program. By packaging milk in tetra packs, Vijaya Dairy supports community health and nutrition, ensuring easy storage and transport. The cooperative is instrumental in producing and distributing pasteurized, flavored milk packets to thousands of schools across Telangana, benefitting over 2.7 million students in government schools and anganwadis.

Price Adjustments

Vijaya Dairy recently announced a price increase due to rising procurement and operational costs. The price paid to farmers for buffalo milk at 10% fat has been raised from ₹82 to ₹85 per litre, and cow milk from ₹29 to ₹31 per litre. Retail prices have also been adjusted, with low-fat milk priced at ₹56 per litre, economy milk at ₹60, premium milk at ₹64, and full cream milk at ₹74. Starting from August 10, the price of full-cream milk will increase to Rs 80 per litre.

Challenges and Allegations

Vijaya Dairy, a cooperative where farmers elect their representatives under the MACS Act, faces challenges, including allegations from Perni Venkatramaiah. He claims that Naidu and Lokesh are conspiring to undermine Vijaya Dairy to expand Heritage Dairy’s presence in coastal Andhra.

Vijaya Dairy operates a central administrative block and processing plant in Vijayawada. Management has attributed the retail changes to higher operating costs, including increased milk-procurement expenses and rising electricity charges.

Vijaya Dairy is a state-linked dairy brand, forming part of Telangana’s organised milk sector. Its procurement arrangements connect producers with formal processing and distribution channels, making the price revision a government measure directed at the relationship between farmers and organised dairy operations.