Yili Group and Tetra Pak Strengthen Ties with New Strategic Partnership to Innovate Dairy Packaging
Source: The DairyNews
On May 31, 2024, in a strategic move to further enhance their market position, Tetra Pak signed a strategic cooperation agreement with Yili Group in Lausanne, Switzerland. The ceremony, attended and witnessed by Li Qiong, Counselor of the Chinese Embassy in Switzerland, underscores the international and diplomatic significance of this partnership.
Both companies, leaders in their respective sectors, have historically shared a dynamic relationship that has contributed to their staying at the forefront of industry trends, particularly in meeting the evolving demands of Chinese consumers for high-quality products. This partnership comes at a time when there is a mounting consumer demand for safer, more sustainable, and environmentally friendly dairy packaging solutions.
The agreement between Yili Group and Tetra Pak will focus on expanding their collaboration in several key areas including research and development of dairy packaging equipment, the introduction of new materials and technologies, and the enhancement of quality and safety controls. Additionally, it aims to promote the sustainable development of packaging materials and foster the growth of professional technical skills within the industry.
This strategic alliance is poised to set a new standard in the dairy industry, promoting innovative collaboration and fostering an open and mutually beneficial relationship.
The agreement between Yili Group and Tetra Pak will focus on expanding their collaboration in several key areas including research and development of dairy packaging equipment, the introduction of new materials and technologies, and the enhancement of quality and safety controls. Additionally, it aims to promote the sustainable development of packaging materials and foster the growth of professional technical skills within the industry.
This strategic alliance is poised to set a new standard in the dairy industry, promoting innovative collaboration and fostering an open and mutually beneficial relationship.
