Which is the Best Milk? These are the Brands Recommended by Profeco

The Federal Consumer Procurator's Office (Profeco), known for upholding consumer rights and evaluating products and services, has undertaken a study to assess the quality of cow's milk and dairy products in Mexico. Profeco's analysis focuses on compliance with labeling and Mexican quality standards.

Among the brands evaluated, LALA 100 lactose-free + 54g LIGHT stood out for containing more protein than stated on its label while being reduced in fat and enriched with vitamins A and D. Other notable mentions include Leche ALPURA Clásica Entera with 8.4 grams of protein per 250 ml and LALA Entera, which matches Alpura's protein content. Meanwhile, Leche Santa Clara Entera is marketed as 100% cow's milk but contains slightly less protein at 7.5 grams per 250 ml.

According to new food labeling laws, 'pure cow's milk' must contain at least 30 grams of protein per liter with variable fat content, while dairy products need at least 22 grams of protein per liter, primarily casein, and may include added water, whey, and sometimes vegetable fat.

This study not only guides consumers towards better choices but also allows Profeco to enforce corporate compliance through sanctions and fines as necessary.