Vitalite Unveils New Allergen-Free Packaging to Support Allergy-Affected Families
Source: dairynews.today
Vitalite introduces new packaging design with clear allergy-free messaging to support families managing food allergies and intolerances.
Vitalite has launched a redesigned packaging aimed at supporting families dealing with allergies and intolerances. With statistics showing that 1 in 12 children in the UK have a food allergy and 50% of households are reducing or avoiding dairy, the new packaging design ensures instant reassurance for these consumers.
Claudia Stratford, brand manager at Vitalite, emphasized the importance of clear on-pack messaging to provide confidence to allergy-aware families. The new design highlights 'Top 14 Allergen Free' and replaces the 'plant-based' language with a more straightforward 'dairy-free' label, enhancing clarity for consumers. Additionally, the packaging will feature a 'Absolutely No Preservatives' claim to cater to the one-third of Vitalite's shoppers who seek products without artificial colours and preservatives.
Claudia Stratford, brand manager at Vitalite, emphasized the importance of clear on-pack messaging to provide confidence to allergy-aware families. The new design highlights 'Top 14 Allergen Free' and replaces the 'plant-based' language with a more straightforward 'dairy-free' label, enhancing clarity for consumers. Additionally, the packaging will feature a 'Absolutely No Preservatives' claim to cater to the one-third of Vitalite's shoppers who seek products without artificial colours and preservatives.
