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World 03.01.2024

Violife's Wiiildy Good Breakfast Club: Start Your Plant-Based Journey with a Free Bagel and Cream Cheese

Source: The DairyNews
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Leading the global market in animal-free cheese, Violife is making a bold move into dairy-free cream cheese in 2024 with the launch of its Wiiildy Good Breakfast Club. The brand's message to consumers is clear: "I would like to buy you breakfast."
Violife's Wiiildy Good Breakfast Club: Start Your Plant-Based Journey with a Free Bagel and Cream Cheese
Recognizing that one-third of New Year's resolutions revolve around improving diets, Violife is dedicated to supporting consumers in their animal-free resolutions, beginning with breakfast. To kickstart the plant-based journey, the brand has teamed up with Travis Barker, legendary drummer and vegan advocate, to treat consumers to their first breakfast of the year – a bagel with the world's tastiest dairy-free cream cheese.

Starting January 1, breakfast enthusiasts can visit the Violife Wiiildy Good Breakfast Club hub for a complimentary bagel with dairy-free cream cheese. The digital hub serves as a one-stop spot for plant-based breakfast options without compromising on taste or quality. In addition to instructions for claiming a free breakfast, the hub features New Year's resolution inspiration and other promotions and content throughout January.

Olga Osminkina-Jones, Violife's Global President and Chief Growth Officer, stated, "The New Year offers the chance to shift your mindset, reset, and create better habits." Travis Barker, endorsing Violife's products as "f*cking awesome," (excuse my French) emphasizes that consumers can stick to their plant-based resolutions without compromising on taste.

Violife's month-long initiative begins on January 1, 2024, with promotions continuing throughout the month. The brand is so confident in the appeal of its dairy-free cream cheese that it is offering consumers the chance to try it for free on Instacart during January. Keep an eye on Violife's Instagram for exciting activations celebrating their animal-free products, with cream cheese taking the spotlight as a crucial component of the most important meal of the day.

About Violife:
Violife, a leading brand committed to crafting high-quality 100% animal-free, plant-based alternatives to dairy products, is dedicated to innovation and taste. With a range of animal-free cheeses and spreads, Violife aims to revolutionize the plant-based food industry while delighting taste buds worldwide.
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