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VELVEETA Makes a Delicious Splash in the Ready-to-Eat Queso Scene

USA 02.05.2024
Source: The DairyNews
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VELVEETA, a household name in cheesy goodness, has exciting news for fans: the launch of its inaugural Queso offering. VELVEETA Queso makes its debut in three mouthwatering flavors – Queso Con Salsa, Queso Blanco, and Jalapeno, marking the brand's bold entry into the ready-to-eat queso category.
VELVEETA Makes a Delicious Splash in the Ready-to-Eat Queso Scene
Packaged in convenient resealable jars, these delectable offerings provide fans with an effortless way to savor their favorite cheese either in intimate gatherings or as a solo indulgence.

Drawing inspiration from fans' penchant for spicing up their mac & cheese with bold flavors, VELVEETA is also unveiling two tantalizing additions to its Shells and Cheese lineup – Pizza and Buffalo. These new flavors, the first in twelve years, cater to those who revel in the joy of customization, offering even more ways to satisfy cravings for big mood food. Alongside these exciting flavors, the brand is introducing its maiden Gluten-Free Shells & Cheese variant, catering to the evolving lifestyles and preferences of consumers.

Alison Kelly, Director of VELVEETA, expressed the brand's commitment to making waves in both marketing and innovation, particularly aimed at captivating a younger audience. "Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese, or a gluten-free option for those with dietary restrictions, VELVEETA has something for every cheese lover," she remarked.

These VELVEETA innovations exemplify the brand's dedication to encouraging fans to live life to the fullest with La Dolce Velveeta, embracing pleasure by indulging in the things they love most. The products are set to hit retailers nationwide in May, promising cheese aficionados an unforgettable culinary experience.
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