Aida Pioneer agency from San Francisco presented a design for Greek yogurt from Danone
Source: advis.ru
Danone is one of the world's most famous dairy products producers. Aida Pioneer agency specialists were tasked with developing a packaging design for a new Greek yogurt. They had to find a balance between Greek authenticity and modern consumer expectations.
The basis of the design is white color and thin lines. This is exactly how the designers reflected the essence of the product: natural, light and healthy yogurt made using modern technologies. The food area was expanded and hyper-realistic “appetizing” illustrations were developed, which became a key element of the concept, writes Upakovano.ru.
With their help, vibrant colors appeared in the design, and the naturalness of the ingredients was emphasized. To tell the story of the product's origins, the logo used a distinctive Greek font, but made it more modern and lighter.
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