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USDEC: 9 out of 10 asian dairy importers say they are satisfied with the U.S. as a supplier

China 24.01.2024
Source: The DairyNews
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The US Dairy Export Council (USDEC) is targeting Southeast Asia's growing protein market, seeking to capitalize on the region's health-conscious consumers who are dissatisfied with their current protein intake.
USDEC: 9 out of 10 asian dairy importers say they are satisfied with the U.S. as a supplier
USDEC's market research indicates that Southeast Asian consumers are interested in power-packed nutrition, presenting an opportunity for US dairy suppliers to export nutritional and multifunctional dairy protein ingredients for use in locally friendly protein-fortified products.

The Southeast Asia Beverages Landscape Study commissioned by USDEC revealed that more than one-third of consumers in the region are "not highly satisfied" with their current protein intake. USDEC aims to promote US dairy proteins as a nutritious option through in-market educational programs, workshops, and partnerships. The organization leverages its U.S. Center for Dairy Excellence facility in Singapore to showcase U.S. dairy proteins to Southeast Asian trade and opinion leaders.

Key findings from the study show that demand for high-quality protein is strong but not fully met, creating opportunities for U.S. dairy exporters to meet the growing demand. The study covers six Southeast Asian countries, including Singapore, Vietnam, Malaysia, Philippines, Thailand, and Indonesia. The dissatisfaction with current protein intake varies among countries, with 51% in Singapore and 27% in Indonesia expressing dissatisfaction.

USDEC's initiatives include educational workshops for Southeast Asian food and beverage manufacturers, market research for its members, and in-depth market expertise from its Southeast Asia office. The organization aims to highlight the nutritional quality and multifunctional properties of U.S. dairy proteins, positioning them as an ideal choice for product formulation and innovation in the region.

As Southeast Asia experiences rapid economic growth, increased prosperity, and urbanization, USDEC sees the region as a promising market for U.S. dairy exports. In 2022, U.S. dairy export value to Southeast Asia reached a record $1.68 billion, reflecting a 22% increase. The region is the second-largest U.S. market for nonfat dry milk/skim milk powder and lactose, the fourth-largest market for high-value, high-protein whey protein concentrate (WPC), and a top 10 market for cheese.

Through its initiatives, USDEC seeks to engage with key stakeholders in Southeast Asia, raise awareness about the advantages of U.S. dairy proteins, and position itself as a committed supplier to the region's growing protein market. The organization notes that nine out of 10 Southeast Asian dairy importers express satisfaction with the U.S. as a supplier.
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