Saputo Teases Innovations for Stella Brand with New Italian Cheeses
Source: The DairyNews
Saputo USA, renowned for its Stella brand, hints at upcoming additions to its line of Italian cheeses, building on the success of recently introduced Parmigiano Reggiano and Grana Padano cheeses.
These imported delights are available in wedges and deli cups, marking a significant evolution for the Stella brand.
Celebrating its 100th anniversary in 2023, Stella embarked on a nationwide tour with a mobile Italian bistro, making stops in 11 cities and sponsoring the New York City Wine and Food Festival. Jenny Englert, Saputo USA's Marketing Director, shared that over 56,800 people were treated to premium Italian dishes featuring Stella Cheese during this celebration.
Looking ahead, Saputo is dedicated to innovating and growing the Stella brand for the next century. While specific details remain under wraps, Englert revealed that Saputo is actively working on new Italian cheese products and exploring innovative forms and packaging. The company is eager to bring these exciting additions to the market, continuing to satiate the appetite of consumers for high-quality Italian cheeses.
Emphasizing convenience as a guiding principle for innovation, Englert stated, "We know that consumers want their cheese and they want it easily accessible in different forms and packaging, so we’re looking into how we can improve our packaging from a convenience standpoint to increase usage and purchase occasions."
As Saputo embraces the legacy of Stella and its Italian-American heritage, the company's commitment to delivering premium products and staying attuned to consumer preferences sets the stage for an exciting future in the world of Italian cheeses.
Celebrating its 100th anniversary in 2023, Stella embarked on a nationwide tour with a mobile Italian bistro, making stops in 11 cities and sponsoring the New York City Wine and Food Festival. Jenny Englert, Saputo USA's Marketing Director, shared that over 56,800 people were treated to premium Italian dishes featuring Stella Cheese during this celebration.
Looking ahead, Saputo is dedicated to innovating and growing the Stella brand for the next century. While specific details remain under wraps, Englert revealed that Saputo is actively working on new Italian cheese products and exploring innovative forms and packaging. The company is eager to bring these exciting additions to the market, continuing to satiate the appetite of consumers for high-quality Italian cheeses.
Emphasizing convenience as a guiding principle for innovation, Englert stated, "We know that consumers want their cheese and they want it easily accessible in different forms and packaging, so we’re looking into how we can improve our packaging from a convenience standpoint to increase usage and purchase occasions."
As Saputo embraces the legacy of Stella and its Italian-American heritage, the company's commitment to delivering premium products and staying attuned to consumer preferences sets the stage for an exciting future in the world of Italian cheeses.
