SADA Fresh: South Australian Dairy Farmers Celebrate Success of Milk Brand After a Decade of Struggles
Source: The DairyNews
South Australian dairy farmers are celebrating the success of their SADA Fresh milk brand, launched a decade ago in response to the $1-per-litre "milk wars." The brand, created by the South Australian Dairyfarmers' Association (SADA), directs 20 cents from every litre sold into an industry development fund.
The funds, totaling at least $2.1 million, have supported various projects and grants for the dairy industry, including school programs, a dairy traceability project, and mental health initiatives for farmers. SADA Fresh, initially available in 60 Coles supermarkets, is exploring additional opportunities, such as a cheese brand, to further contribute to the industry's growth. The association aims for 20% growth in South Australia in the coming years, positioning the state as a key player in Australia's $10-billion dairy industry. Rabobank senior dairy analyst Michael Harvey acknowledges the challenges faced over the past decade but notes significant progress in product innovation and branding. While inflation-driven cost increases present challenges for consumers, they provide better returns for an industry that has experienced supply challenges due to drought and market cycles. The stability in the milk pool and an increase in supply are considered positive developments for the industry.
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