Rapid Growth of RTD Coffee in the UK Market: Arla's Contribution and Innovations

Adam Hacking, Arla's head of beverages, highlighted the rapid evolution of RTD coffee, driven by innovative product developments that cater to evolving consumer preferences.

He emphasized the shift towards at-home convenience, which has become a permanent habit post-pandemic, driving Starbucks' chilled coffee product innovation. Last year, Arla expanded its Starbucks Multiserve range to include Skinny Latte, tapping into the consumer demand for lower sugar options. This led to the launch of Starbucks Doubleshot Espresso No Added Sugar Multipack. Additionally, in March, the brand introduced Starbucks Frappuccino Caramel No Added Sugar, priced at £2.10, further extending its healthier offerings.

Hacking stated, "We understand the evolving needs of our customers, and we are continuously expanding our product portfolio to offer more options that align with their preferences."