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One Brands Collaborates with Reese’s and Hershey's to Launch New Protein Bars

USA 25.06.2024
Source: The DairyNews
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One Brands, part of The Hershey Company, has partnered with Reese’s to introduce a new peanut butter protein bar in the U.S., expanding their healthier snack options.
One Brands Collaborates with Reese’s and Hershey's to Launch New Protein Bars
The "One x Reese’s Peanut Butter Lovers" protein bar combines the iconic taste of Reese’s peanut butter with the nutritional benefits of a protein bar, featuring 18 grams of protein and only 3 grams of sugar.

Crafted with a protein blend that includes whey protein isolate and milk protein isolate, the bar also contains prebiotic fiber sourced from vegetables, alongside ingredients like maltitol, vegetable glycerin, peanut butter, and peanuts. Bo Jones, One Brands' brand manager, emphasized the uniqueness of the product, stating, “Many peanut butter-flavored protein bars exist in the world, but only One Brands can do it with the real ingredients of Reese’s peanut butter.”

In addition to the Reese’s Peanut Butter Lovers bar, One Brands is also launching a Hershey's Cookies 'n' Crème flavor protein bar. This new offering incorporates actual Hershey's Cookies 'n' Crème bits to deliver an enhanced crunchy texture.

These new flavors, Reese’s Peanut Butter Lovers and Hershey's Cookies 'n' Crème, join One Brand’s diverse lineup of protein bars, which includes Birthday Cake, Maple-Glazed Donut, Peanut Butter Cup, Chocolate Chip Cookie Dough, and Blueberry Cobbler.

Both the One x Reese’s Peanut Butter Lovers and Hershey's Cookies 'n' Crème protein bars are now available for purchase on Amazon and at various retailers across the U.S.




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