Nutini's 2024 Health and Nutrition Trends Report Highlights Consumer Responses to Inflation
Source: The DairyNews
Nutini's latest Top 10 Health and Nutrition Trends for 2024 sheds light on how inflationary pressures are influencing consumer behaviors in the health and well-being sector.
The survey, conducted with 2,500 consumers across five global markets in June 2023, aims to provide a comprehensive understanding of consumer attitudes and behaviors towards health and nutrition.
Top Three Health and Nutrition Trends for 2024:
#1 Consumers Seek Value Amid Inflation: The report reveals that the pursuit of high-quality products offering good value tops the list of trends for 2024. With price emerging as the leading product attribute influencing purchasing decisions and 41% of respondents indicating that inflation has impacted their food choices and nutrition, consumers are highly cost-conscious. In response to the need to reevaluate spending choices, 51% prefer products with multiple health benefits, and 25% plan to purchase fewer but higher-quality products, indicating a greater focus on quality.
#2 Scientific Credibility Drives Trust: Scientific credibility is the second major trend, influencing perceptions of value and quality. Over 60% of consumers express being influenced by scientifically proven ingredients and evidence of efficacy. Certifications by reputable sources, institutions, or healthcare professionals are trusted by over half of the consumers.
#3 Spotlight on Mental Wellbeing: Mental wellbeing emerges as a significant concern, with feeling mentally well ranking as the most popular definition of being healthy. Sleep quality, contributing to overall mental wellbeing, is the top health concern. The third trend focuses on consumers seeking solutions to address mental wellbeing, reflecting a global interest in this aspect of health.
Rebecca Cuthbertson, Head of Marketing at Advanced Nutrition, notes that despite inflationary pressures impacting the cost of living, consumers continue to prioritize health and wellbeing. The increasing popularity of dairy protein and probiotics highlights the growing awareness of ingredients that aid in managing diverse health concerns. Nutiani plans to release a detailed report exploring shifting consumer behavior and preferences in greater detail against the backdrop of inflation, scheduled for the first half of 2024.
Top Three Health and Nutrition Trends for 2024:
#1 Consumers Seek Value Amid Inflation: The report reveals that the pursuit of high-quality products offering good value tops the list of trends for 2024. With price emerging as the leading product attribute influencing purchasing decisions and 41% of respondents indicating that inflation has impacted their food choices and nutrition, consumers are highly cost-conscious. In response to the need to reevaluate spending choices, 51% prefer products with multiple health benefits, and 25% plan to purchase fewer but higher-quality products, indicating a greater focus on quality.
#2 Scientific Credibility Drives Trust: Scientific credibility is the second major trend, influencing perceptions of value and quality. Over 60% of consumers express being influenced by scientifically proven ingredients and evidence of efficacy. Certifications by reputable sources, institutions, or healthcare professionals are trusted by over half of the consumers.
#3 Spotlight on Mental Wellbeing: Mental wellbeing emerges as a significant concern, with feeling mentally well ranking as the most popular definition of being healthy. Sleep quality, contributing to overall mental wellbeing, is the top health concern. The third trend focuses on consumers seeking solutions to address mental wellbeing, reflecting a global interest in this aspect of health.
Rebecca Cuthbertson, Head of Marketing at Advanced Nutrition, notes that despite inflationary pressures impacting the cost of living, consumers continue to prioritize health and wellbeing. The increasing popularity of dairy protein and probiotics highlights the growing awareness of ingredients that aid in managing diverse health concerns. Nutiani plans to release a detailed report exploring shifting consumer behavior and preferences in greater detail against the backdrop of inflation, scheduled for the first half of 2024.
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