Mother Dairy Unveils Rich and Creamy Buffalo Milk Variant
Source: The DairyNews
Mother Dairy, a leading milk and milk products company, has introduced its latest offering, the Pure Buffalo Milk variant. Initially launched in the Delhi-NCR region, the distribution is set to expand to Maharashtra, Uttar Pradesh, and Haryana.
Developed based on consumer insights, the new variant aims to meet the demand for specialized milk variants in the country.
Mother Dairy Buffalo Milk boasts a 6.5% fat content and 9% Solid Not Fat (SNF), providing a creamier texture and a rich taste profile. Enriched with A2 protein, the variant is priced at ₹70 per litre and is also available in 500 ml packs. The product is geared towards consumers with evolving preferences for indulgent and versatile milk beyond just drinking.
Manish Bandlish, Managing Director of Mother Dairy, stated, "With evolving consumer preference for rich and creamy milk, that is also versatile in terms of its usage beyond plain drinking, Mother Dairy is introducing yet another species-specific Buffalo Milk after the great success of Cow Milk."
The newly launched Mother Dairy Buffalo Milk will be gradually rolled out across the company's distribution network, including booths, general/modern trade, and e-commerce platforms. Starting in NCR, the company plans to expand its presence in key markets such as Maharashtra, Uttar Pradesh, and Haryana, anticipating the new variant to become a household favorite.
Mother Dairy Buffalo Milk boasts a 6.5% fat content and 9% Solid Not Fat (SNF), providing a creamier texture and a rich taste profile. Enriched with A2 protein, the variant is priced at ₹70 per litre and is also available in 500 ml packs. The product is geared towards consumers with evolving preferences for indulgent and versatile milk beyond just drinking.
Manish Bandlish, Managing Director of Mother Dairy, stated, "With evolving consumer preference for rich and creamy milk, that is also versatile in terms of its usage beyond plain drinking, Mother Dairy is introducing yet another species-specific Buffalo Milk after the great success of Cow Milk."
The newly launched Mother Dairy Buffalo Milk will be gradually rolled out across the company's distribution network, including booths, general/modern trade, and e-commerce platforms. Starting in NCR, the company plans to expand its presence in key markets such as Maharashtra, Uttar Pradesh, and Haryana, anticipating the new variant to become a household favorite.
