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Mother Dairy Anticipates 30% Surge in Summer Demand

India 25.03.2024
Source: The DairyNews
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In anticipation of a significant surge in demand for milk products this summer, Mother Dairy is gearing up for a substantial expansion, with plans to introduce 30 new products, particularly in the ice cream and yogurt categories.
Mother Dairy Anticipates 30% Surge in Summer Demand
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Manish Bandlish, MD of Mother Dairy Fruits and Vegetables Pvt Ltd, highlighted the company's readiness to meet the expected 25-30% increase in consumer demand.

With a robust infrastructure boasting nine company-owned dairy processing plants with a collective capacity exceeding 5 million liters per day, Mother Dairy is poised to capitalize on the seasonal upswing. Bandlish emphasized the significance of the forthcoming summer season for their business, citing favorable weather predictions by the Indian Meteorological Department.

Acknowledging the current uptick in ice cream sales compared to previous years, Bandlish revealed that the company has invested up to Rs 50 crore to enhance production capacities, ensuring ample supply of their products. He expressed excitement about unveiling a diverse range of new offerings, including 20 ice cream variants, Greek yogurts, and other dairy delights, to mark their golden jubilee year.

Buoyed by their optimism, Bandlish projected a robust 25-30% increase in demand for Mother Dairy's dairy products compared to the previous season. Moreover, the company unveiled ambitious expansion plans, earmarking Rs 750 crore for investments in setting up new processing plants for milk and fruits and vegetables, along with augmenting existing capacities.

A significant part of this expansion includes the establishment of a state-of-the-art dairy plant in Nagpur, with an investment of approximately Rs 525 crore, boasting a processing capacity of 6 lakh liters of milk per day. Additionally, a new fruit processing plant under the Safal brand, with an investment exceeding Rs 125 crore, is slated to be commissioned in Karnataka.

With these strategic investments, Mother Dairy aims to fortify its distribution network and enhance processing capacities across key locations.

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