Lifeway Foods Launches First Probiotic Collagen Smoothie with Kefir Cultures
Source: DairyNews.today
Lifeway Foods Inc. has unveiled its latest innovation in functional beverages: the Probiotic Smoothie + Collagen, combining kefir cultures with 5 grams of collagen per serving. This marks the first product of its kind, targeting both skin and gut health.
Available in four flavors—Matcha Latte, Berry Blast, Tropical Fruit, and Plain—the smoothie is lactose-free, tapping into the growing demand for lactose-free dairy alternatives. According to Lifeway, this segment is poised for significant growth in the next five years.
"The benefits of kefir have been a beauty and wellness secret for years," said Lifeway Foods CEO Julie Smolyansky. "Even Cleopatra was known to use kefir for its skin-soothing properties. Today, the connection between fermented foods like kefir and skincare has gone mainstream, thanks in part to high-profile endorsements. For instance, Margot Robbie’s collaboration with skincare expert Jasmina Vico during the Barbie movie spotlighted kefir as part of her glowing skin regimen. The viral interest reinforced our belief that the market was ready for this innovation."
The Probiotic Smoothie + Collagen aligns with Lifeway’s holistic wellness approach and will debut as part of the brand's "New Year New You" campaign for 2025. Shipments are set to begin in December, with the product hitting shelves at select independent and specialty retailers nationwide by year-end.
This launch reinforces Lifeway’s commitment to pioneering products that merge traditional benefits with modern health trends, appealing to a growing consumer base focused on functional and beauty-enhancing nutrition.
"The benefits of kefir have been a beauty and wellness secret for years," said Lifeway Foods CEO Julie Smolyansky. "Even Cleopatra was known to use kefir for its skin-soothing properties. Today, the connection between fermented foods like kefir and skincare has gone mainstream, thanks in part to high-profile endorsements. For instance, Margot Robbie’s collaboration with skincare expert Jasmina Vico during the Barbie movie spotlighted kefir as part of her glowing skin regimen. The viral interest reinforced our belief that the market was ready for this innovation."
The Probiotic Smoothie + Collagen aligns with Lifeway’s holistic wellness approach and will debut as part of the brand's "New Year New You" campaign for 2025. Shipments are set to begin in December, with the product hitting shelves at select independent and specialty retailers nationwide by year-end.
This launch reinforces Lifeway’s commitment to pioneering products that merge traditional benefits with modern health trends, appealing to a growing consumer base focused on functional and beauty-enhancing nutrition.
