Lactalis Canada introduced a new plant-based brand

World 14.05.2024

Source: The DairyNews

Lactalis Canada, a leading dairy company in Canada known for popular brands like Cracker Barrel and Black Diamond, and a subsidiary of the France-based Lactalis Group, has unveiled its latest venture – Enjoy!, a plant-based beverage line.

This innovative product range caters to the increasing demand for nutritious and delicious plant-based options among Canadian consumers.

Mark Taylor, President & CEO of Lactalis Canada, expressed enthusiasm about the launch of Enjoy!, highlighting how it complements the company's extensive portfolio of iconic brands. With the introduction of Enjoy!, Lactalis Canada expands its offering in the dairy-free category, leveraging its expertise to meet evolving consumer preferences.

Enjoy! offers six variants, including Unsweetened Oat, Unsweetened Oat Vanilla, Unsweetened Almond, Unsweetened Almond Vanilla, Unsweetened Hazelnut, and Unsweetened Hazelnut & Oat. These beverages are rich in protein, providing 8 grams per 250 mL serving, derived from peas. Moreover, Enjoy! stands out for its creamy texture and great taste, making it a desirable choice for health-conscious consumers.

Nathalie Cusson, General Manager of Lactalis Canada’s Fluid Division, emphasized the nutritional value of Enjoy!, highlighting its high protein content and health benefits. The product is non-GMO, gluten-free, and does not contain artificial colors, preservatives, or flavors, aligning with consumer preferences for clean-label products.

In addition to its health attributes, Enjoy! demonstrates a commitment to environmental sustainability. The brand partners with 1% For The Planet and the Sustainable Forestry Initiative for packaging, showcasing Lactalis Canada's dedication to environmental stewardship.

Backed by a newly converted production facility in Sudbury, Ontario, dedicated to plant-based manufacturing, Lactalis Canada aims to contribute to the region's economy and social development. Enjoy! products are available at major retailers across Canada, offering consumers access to high-quality plant-based beverages.

With a rich heritage spanning over 140 years, Lactalis Canada is a prominent player in the Canadian dairy industry, boasting a diverse portfolio of beloved brands. With a strong presence across more than 30 operating sites and a workforce of over 4000 employees, the company is committed to delivering high-quality products and fostering community engagement. As part of the Lactalis Group, a global leader in the dairy sector headquartered in France, Lactalis Canada continues to innovate and uphold its commitment to excellence.