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Kerry Dairy Launches Groundbreaking 'Smug Dairy' Line, Pioneering Dairy-Oat Fusion

Source: The DairyNews
1117 EN 中文 DE FR عربى
Kerry Dairy, a prominent player in the dairy industry, has recently unveiled an innovative product line known as Smug Dairy, marking a significant milestone in the UK market. This pioneering range introduces a unique blend of oats and dairy, making it a "category-first" offering.
Kerry Dairy Launches Groundbreaking 'Smug Dairy' Line, Pioneering Dairy-Oat Fusion
Source: company
Backing their decision with consumer insights from YouGov and ComRes, Kerry Dairy highlights a growing trend among UK shoppers, with one in four considering dietary changes driven by health, environmental, and ethical considerations.

Smug Dairy products are set to hit the shelves of major retailers including Tesco, Sainsbury’s, Morrisons, and The Co-op. The initial rollout includes six distinct products, comprising three alternatives to cheddar, two butter-style items, and a milk variant.

Scheduled for a gradual launch starting March 25th, Tesco and Morrisons are expected to feature the entire Smug Dairy range by May. Kerry Dairy's strategic move aims to inject true innovation into the dairy segment, challenging conventional perceptions and bridging the gap between dairy and non-dairy markets.
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