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Ireland 06.11.2023

Irish Agriculture Explores Growth Opportunities in Malaysia and the Philippines

Source: The DairyNews
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Martin Heydon, the Minister of State with special responsibility for new market development at the Department of Agriculture, Food and the Marine (DAFM), is leading a trade mission to Malaysia and the Philippines from November 6 to November 10. The mission, conducted in collaboration with Bord Bia, Sustainable Food Systems Ireland, Teagasc, and Enterprise Ireland, aims to explore and expand markets for Irish agri-food produce in these regions.
Irish Agriculture Explores Growth Opportunities in Malaysia and the Philippines

Malaysia and the Philippines have shown promising growth as markets for Irish agri-food products, with total sales for 2022 valued at €241 million, divided into €68 million and €173 million, respectively. Dairy exports to Malaysia alone accounted for €63 million.

The value of agri-food exports to Malaysia and the Philippines has increased significantly by 24% and 178%, respectively, since the last trade mission to Malaysia in 2018.

Minister Heydon will engage in discussions with government officials in both countries to address mutual concerns, including market access. He will also support Bord Bia, Enterprise Ireland, and their Irish client companies in building relationships with key customers.

Expressing the significance of the trade mission, Minister Heydon stated, "Malaysia has a sophisticated domestic market and is emerging in importance for Irish producers, particularly in the dairy sector, while Ireland and the Philippines have long historic links between its peoples and an increasing level of trade."

Emphasizing the potential of these markets with populations of 33 million in Malaysia and 144 million in the Philippines, Minister Heydon highlighted the importance of mutually beneficial trade. The focus of the mission is on supporting Ireland's export sector in new market development while sharing expertise on safe, sustainable food systems.

Minister Heydon will participate in EU dairy and meat trade seminars led by Bord Bia and an Enterprise Ireland business breakfast focused on Irish agri-tech and agri-innovation solutions during the trade mission.

Accompanying Minister Heydon, Bord Bia CEO Jim O’Toole highlighted the trade mission's goal to raise the profile of the Irish food industry, build awareness of Ireland as a source of safe and sustainably produced dairy, and create commercial opportunities for Irish exporters in these key markets.

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