USA 12.02.2024

Ida's Pop-Tart Fusion: A Year of Sweet Success at MOIC Chicago

Source: The DairyNews
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Ida Nelson Unveils Exciting Pop-Tart Infused Ice Cream Flavors to Commemorate Museum of Ice Cream - Chicago's One-Year Anniversary
Ida's Pop-Tart Fusion: A Year of Sweet Success at MOIC Chicago
In celebration of Black History Month, Museum of Ice Cream - Chicago (MOIC) is proud to showcase its enduring collaboration with Ida Nelson, the visionary Black entrepreneur behind Ida's Artisan Ice Cream and Treats. Honoring a year of sweet success, MOIC will introduce new, innovative ice cream flavors crafted by Ida, featuring popular Pop-Tarts from Kellanova for a unique twist on the classic menu.

Museum of Ice Cream - Chicago (MOIC), a renowned global experiential brand known for creating immersive ice cream adventures, is commemorating its one-year milestone alongside Ida Nelson, the accomplished Black female entrepreneur responsible for the delectable delights of Ida's Artisan Ice Cream and Treats.

Dedicated to inspiring and connecting through imagination, MOIC will celebrate Black History Month by unveiling Ida's latest ice cream creations. These exciting flavors incorporate Kellanova's beloved Pop-Tarts, enhancing Ida's already diverse menu with a burst of innovation.

Erin Levzow, Chief Marketing Officer at Museum of Ice Cream, praised Ida's impact, stating, “Ida's Artisan Ice Cream and Treats has become a beacon of inspiration in Chicago and beyond. Ida is not only dedicated to crafting the world's most delightful ice cream but is equally passionate about uplifting her community.”

Exclusively available at MOIC Chicago, Ida's new creations include:

Very Berry Strawberry: Frosted Strawberry Pop-Tarts infused into strawberry-flavored ice cream with real strawberry bits for an explosion of strawberry goodness.

Cupcake Funfetti: Frosted Confetti Cupcake Pop-Tarts immersed with sprinkles and party magic into a cupcake-flavored ice cream.

To mark Black History Month, MOIC Chicago, Ida's Artisan Ice Cream and Treats, and Kellanova are collaborating on various initiatives throughout the month:

Influencer Night: Celebrating Black History Month: February will witness prominent YouTube and social media influencers savoring MOIC’s delights, engaging with community leaders, and connecting with fellow community members.

Honor Scholars & Family Social Hours: Throughout the month, MOIC will welcome honor students from surrounding communities along with their families.

Ida Nelson shared her vision, stating, “My hope is that ice cream serves as a catalyst in reshaping Chicago's narrative, increasing representation of people of color in the industry, and inspiring others to 'work, plan, build, and dream,' in that order.”

Expressing gratitude for the support, Ida added, “I am thankful to partners like Museum of Ice Cream and Kellanova for supporting this dream of mine and promoting crucial narratives around being a Black female business owner.”
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February 2024
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