Health & Nutrition rebrands as 'Logika Moloka'
After Danone's exit fr om the Russian market, the company came under the management of Ruslan Alisultanov and Yakub Zakriev, adopting the name Health & Nutrition. Over two years, the new management not only maintained production capacities but also increased output, invested in digital process optimization, and launched a long-term development program worth 100 billion rubles.
According to CEO Yakub Zakriev, the new name reflects the company's strategy focused on combining a scientific approach, natural ingredients, and consumer care: "We view the dairy industry as a coherent and logical system wh ere everything is meticulously planned. I am confident that our new corporate brand will become a symbol of high quality and an important step in positioning the industry as modern, technological, and key to the health of Russians," noted the director.
The rebranding is a logical continuation of the company's course towards technological renewal and strengthening domestic production. The name 'Logika Moloka' symbolizes the harmonious blend of scientific achievements, quality, traditions, and modern production standards.The company emphasized that the name change will not affect existing brands and product quality:
"The name changes, but beloved brands and time-tested quality remain. After all, 'Logika Moloka' is about preserving traditions and having a fresh outlook on the future," stated the official announcement.
