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Frigo® Cheese Heads® Introduces New Whole Milk String Cheese and Character-Packed Packaging

USA 02.05.2024
Source: The DairyNews
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Frigo® Cheese Heads®, the leading brand of string cheese, has unveiled a new addition to its lineup: whole milk string cheese, now available in select retailers such as Harris Teeter, Hannaford, HEB, Stop & Shop, and select Walmart locations.
Frigo® Cheese Heads® Introduces New Whole Milk String Cheese and Character-Packed Packaging
Packed with calcium and boasting five grams of protein, this new offering maintains the delicious texture and flavor that satisfies the entire family.

In conjunction with this launch, Frigo Cheese Heads has also introduced fresh inner packaging featuring its beloved cheese characters. Now, consumers can enjoy the snacking-inspired characters on the inner packaging of 12-count packages across the brand's portfolio of on-the-go snacks. From Sarah Swirls to Cheese Horse, Cole B. Jack, and the iconic Clark Cheese Head, the entire family can unwrap these characters and bring some fun to snack time.

"Our new whole milk string cheese offers a protein-packed and nutritious snack experience with every pull, twist, and chomp," remarked Nicole Austin, Marketing Manager, Retail Dairy at Saputo USA. "With our updated packaging featuring our distinctive cast of characters, we're infusing even more creativity and individuality into snacking."

The "We Are All Cheese Heads" campaign, which inspired the creation of these character-packed packages, celebrates the diversity of string cheese enjoyment methods. By featuring a diverse cast of cheese characters, the campaign and new packaging reinforce the idea that regardless of how we enjoy cheese snacks—whether by biting, peeling, or twisting—we are all cheese heads at heart.
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