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European Ice Cream Market Projected to Reach US$ 28.57 Billion by 2030 Amid Premiumization and Innovation Trends

World 26.04.2024
Source: The DairyNews
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The European Ice Cream Market continues to show robust growth with expectations to achieve an impressive valuation of approximately US$ 28.57 Billion by the year 2030, ResearchAndMarkets writes.
European Ice Cream Market Projected to Reach US$ 28.57 Billion by 2030 Amid Premiumization and Innovation Trends
The sector is currently experiencing a surge in demand for premium, artisanal ice cream varieties that boast unique flavors and high-quality ingredients. This trend towards premiumization is significantly contributing to the overall growth of the market as consumers across Europe are willing to invest in luxurious ice cream experiences.

Shifts in consumer lifestyles, including an increase in disposable incomes and evolving food preferences, have led to a notable rise in the demand for frozen desserts, including ice cream. The market has been positively impacted by the introduction of innovative dessert products, with high-quality frozen treats becoming increasingly popular among younger demographics and smaller households. This consumer trend underscores the broader dynamics playing into the expansion of the European Ice Cream Market.

The Rise of Conscious Consumption

There is a growing consumer inclination towards organic and locally sourced ingredients within the ice cream sector. Many European ice cream parlors are responding to this trend by incorporating local dairy and produce, ensuring sustainability and freshness in their offerings. Furthermore, the appeal and marketability of the ice cream, including its visual presentation, are essential aspects leveraged through social media platforms to attract a wider customer base.

Product and Segment Dominance

Within the product categories, tubs and bricks are witnessing significant popularity due to their convenience and the variety of flavors they accommodate. As for market segments, the impulse segment remains dominant, affirming its position as a staple due to its suitability for on-the-go consumption and the diverse range of flavors it presents to consumers.

Flavors and Distribution Channels

Among flavors, chocolate continues to reign supreme, sustaining its position as a preferred choice due to its universally appealing taste profile. When it comes to distribution channels, supermarkets and hypermarkets hold a significant portion of the market due to their extensive reach and the comprehensive selection they offer to consumers.

France: A Market Leader

Looking at the country-specific performance within the European market, France stands out for its strong ice cream market bolstered by its rich culinary traditions and renowned gastronomy. French ice cream parlours continue to allure both locals and visitors with a varied selection of flavors, sustaining the country's leading position in the market.

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