Emmi Group to Acquire Lucerne-Based Coffee Roaster Hochstrasser
Source: The DairyNews
Swiss dairy giant Emmi Group has agreed to acquire Lucerne-based coffee roaster Hochstrasser, aiming to bolster its Emmi Caffè Latte ready-to-drink (RTD) coffee brand. Hochstrasser has been the coffee supplier for Emmi Caffè Latte since the brand's inception in 2004. The RTD brand is currently available in seven European markets, including Switzerland, France, and the UK.
“By taking over the traditional Lucerne coffee roastery Hochstrasser, we are strengthening our coffee expertise for our iconic and innovative brand Emmi Caffè Latte. In doing so, we are bringing the expertise for high-quality, premium coffee, freshly roasted in Lucerne, and the best Swiss milk closer together,” said Marc Heim, Executive Vice President Switzerland, Emmi Group.
The acquisition is expected to create greater production synergies for Emmi Caffè Latte and enhance the market position of the Hochstrasser and Don George coffee ranges, which include ground, wholebean, and instant coffee.
The transaction, terms of which have not been disclosed, is subject to approval from competition authorities. Emmi Group announced that Hochstrasser will continue to operate independently, with Managing Director Kevin Heer retaining his position after the deal is finalized.
Founded in 1852, Hochstrasser primarily serves horeca clients, with the Hochstrasser brand distributed in central Switzerland and Don George across the German-speaking west of the country. In addition to its packaged coffee range, the business also supplies coffee machines, grinders, spare parts, premium teas, and drinking chocolate.
In 2023, Emmi Group generated CHF 4.2 billion ($4.7 billion) in sales, while Hochstrasser achieved approximately CHF 17 million ($18.9 million).
The acquisition is expected to create greater production synergies for Emmi Caffè Latte and enhance the market position of the Hochstrasser and Don George coffee ranges, which include ground, wholebean, and instant coffee.
The transaction, terms of which have not been disclosed, is subject to approval from competition authorities. Emmi Group announced that Hochstrasser will continue to operate independently, with Managing Director Kevin Heer retaining his position after the deal is finalized.
Founded in 1852, Hochstrasser primarily serves horeca clients, with the Hochstrasser brand distributed in central Switzerland and Don George across the German-speaking west of the country. In addition to its packaged coffee range, the business also supplies coffee machines, grinders, spare parts, premium teas, and drinking chocolate.
In 2023, Emmi Group generated CHF 4.2 billion ($4.7 billion) in sales, while Hochstrasser achieved approximately CHF 17 million ($18.9 million).
