Embracing Maternal Virtues: Mother Dairy's Ode to Care and Compassion
Source: The DairyNews
Mother Dairy, India's leading dairy brand, is set to launch its latest campaign celebrating the timeless values of love, care, and compassion embodied by mothers. Titled "Mamta Jaisi Shudh, Maa Jaisi Mamta" (Pure like mother's love, Mother Dairy, Mother-like), the campaign anthem penned by renowned poet Gulzar beautifully encapsulates the essence of maternal virtues that resonate with people in various situations.
The campaign narrative explores instances where maternal values are demonstrated beyond traditional mother-child relationships, highlighting the diverse ways in which these values enrich lives and strengthen bonds within families, friends, colleagues, and even strangers supporting each other.
Mr. Manish Bandlish, Managing Director of Mother Dairy, emphasized the enduring significance of maternal values in today's world, stating that the new campaign aims to inspire individuals to embrace these values in their daily lives, fostering stronger connections and a sense of community. He reiterated Mother Dairy's commitment to excellence rooted in these timeless values.
The campaign execution portrays scenes where individuals exhibit maternal virtues, such as care and concern, mirroring the same love and dedication that goes into making each Mother Dairy product. From colleagues sharing meals to friends bonding over snacks, each scenario highlights a maternal virtue, accompanied by a captivating background score.
Ritu Sharda, Chief Creative Officer at Ogilvy-North, emphasized the alignment of the campaign with Mother Dairy's ethos, stating that the products are made with the same love, nurturing, and purity taught by mothers. The campaign serves as an ode to all those who embody maternal virtues, reflecting Mother Dairy's commitment to quality and care.
Mr. Manish Bandlish, Managing Director of Mother Dairy, emphasized the enduring significance of maternal values in today's world, stating that the new campaign aims to inspire individuals to embrace these values in their daily lives, fostering stronger connections and a sense of community. He reiterated Mother Dairy's commitment to excellence rooted in these timeless values.
The campaign execution portrays scenes where individuals exhibit maternal virtues, such as care and concern, mirroring the same love and dedication that goes into making each Mother Dairy product. From colleagues sharing meals to friends bonding over snacks, each scenario highlights a maternal virtue, accompanied by a captivating background score.
Ritu Sharda, Chief Creative Officer at Ogilvy-North, emphasized the alignment of the campaign with Mother Dairy's ethos, stating that the products are made with the same love, nurturing, and purity taught by mothers. The campaign serves as an ode to all those who embody maternal virtues, reflecting Mother Dairy's commitment to quality and care.
