EN 中文 DE FR عربى

DS Group Selects Atom Network as Creative Partner for Dairy Business

India 02.11.2023
Source: The DairyNews
550 EN 中文 DE FR عربى
The Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, has chosen Atom Network as the creative partner for its dairy business, which includes the brands Ksheer and Ovino.
DS Group Selects Atom Network as Creative Partner for Dairy Business

The partnership aims to enhance the brands' market position through innovative storytelling and creativity. Atom Network secured the business following a competitive pitch process.

Ksheer's current product lineup encompasses a range of offerings such as Cow & Desi Ghee, Fresh Milk, Chaach, Masala Chaach, Dahi, Paneer, Sweets, Flavoured milk, Dairy Whitener, and Sweet Lassi.

Mr. Rajeev Jain, Senior Vice President, Corporate Marketing at DS Group, expressed excitement about the collaboration, stating their goal to elevate Ksheer and Ovino brands with breakthrough storytelling and creativity. He highlighted Atom Network's ability to combine an industry outlook with local cultural relevance as crucial to their markets.

Abhik Santara, CEO of Atom Network, expressed enthusiasm about the appointment, considering it a great opportunity to create distinctive work for Ksheer and Ovino. He aims to leverage the agency's experience with FMCG brands to build sustained brand equity for both brands.

Dr. Sylvain Charlebois
Dr. Sylvain Charlebois
senior director of the agri-food analytics lab and a professor in food distribution and policy at Dalhousie University.
European politics are notoriously intricate, and the recent EU elections have highlighted a growing fatigue in the West towards socialist and urban-centric policies that impact agriculture and the agri-food sectors.
John Williams
John Williams
The Australian Dairy Products Federation (ADPF) Chair
This is probably one of the most significant numbers I have seen in the global dairy industry stats for a long time.