India 02.11.2023

DS Group Selects Atom Network as Creative Partner for Dairy Business

Source: The DairyNews
The Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, has chosen Atom Network as the creative partner for its dairy business, which includes the brands Ksheer and Ovino.
DS Group Selects Atom Network as Creative Partner for Dairy Business

The partnership aims to enhance the brands' market position through innovative storytelling and creativity. Atom Network secured the business following a competitive pitch process.

Ksheer's current product lineup encompasses a range of offerings such as Cow & Desi Ghee, Fresh Milk, Chaach, Masala Chaach, Dahi, Paneer, Sweets, Flavoured milk, Dairy Whitener, and Sweet Lassi.

Mr. Rajeev Jain, Senior Vice President, Corporate Marketing at DS Group, expressed excitement about the collaboration, stating their goal to elevate Ksheer and Ovino brands with breakthrough storytelling and creativity. He highlighted Atom Network's ability to combine an industry outlook with local cultural relevance as crucial to their markets.

Abhik Santara, CEO of Atom Network, expressed enthusiasm about the appointment, considering it a great opportunity to create distinctive work for Ksheer and Ovino. He aims to leverage the agency's experience with FMCG brands to build sustained brand equity for both brands.

Maks Fasteyev
Maks Fasteyev
Dairy Project Partner at INFAGRO Ltd.
TheFutureIsDairy - This was the slogan of the European Dairy Association's (EDA) Annual Convention held in Brussels last week. The conference gathered a large number of top dairy specialists and managers, the main panel was represented by the CEOs and COOs of Lactalis, FrieslandCampina, Arla Foods, Tetra Pak, and other ‘big fish’.
Daniel Scothorn
Daniel Scothorn
Dairy Nutritionist, Wolfville, Nova Scotia, Canada
A large study of 9142 dairy cows looked at a technology to measure their feed intake and body weight using overhead cameras, and has just been published in the Journal of Dairy Science.
November 2023
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