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Darigold Expands Nationwide Reach with Meijer Partnership, Bringing FIT Milk to Over 265 Midwest Stores

USA 29.10.2024
Source: DairyNews.today
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Seattle-based dairy leader Darigold, Inc. has solidified its presence in the Midwest through a strategic retail partnership with Meijer, headquartered in Grand Rapids, Michigan. This expansion brings Darigold’s FIT line of ultra-filtered milk to over 265 Meijer stores across Michigan, Ohio, Indiana, Kentucky, Illinois, and Wisconsin.
Darigold Expands Nationwide Reach with Meijer Partnership, Bringing FIT Milk to Over 265 Midwest Stores

The FIT Milk product line, now accessible throughout the Midwest, is tailored for health-conscious consumers seeking high-protein, low-sugar, and lactose-free options. With 14 grams of protein and 40% less sugar per serving compared to traditional milk, FIT Milk is ultra-pasteurized for an extended shelf life and produced without added hormones, including rBGH or rBST. Available in Whole, 2%, and Chocolate varieties, FIT Milk aligns with Darigold’s commitment to quality and innovation.

Dan Hofmeister, President of Darigold’s Business-to-Consumer division, emphasized the value of this partnership, stating, “Darigold products are crafted fr om milk sourced from family-owned Northwest farms, utilizing advanced production techniques like ultra-pasteurization and ultra-filtration. Partnering with Meijer allows us to deliver high-quality, value-added milk products to dairy consumers across the Midwest.”

This partnership with Meijer marks a strategic move in Darigold’s efforts to expand beyond the Pacific Northwest, wh ere the company has a 100-year legacy. With 11 production facilities across Washington, Oregon, Idaho, and Montana, and a new facility underway in Central Washington, Darigold is positioned for significant growth. Known for its wide range of dairy products—from branded milk and butter to private-label offerings and dairy-based ingredients supplied to global markets—Darigold continues to enhance its national footprint.

Beyond Meijer, Darigold’s recent retail expansions include collaborations with Costco, Whole Foods, and Amazon, as well as distribution partnerships reaching the New York metro area, further advancing the brand’s goal to bring high-quality dairy products to consumers nationwide.


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